Point2 Agent Drives Record Traffic and Sales Leads to Brokerage Firm

October 20, 2005
Article re-printed in BrokerAgentNews.com

Saskatoon,
SK and Vancouver, BC – October 20, 2005 – Point2 Technologies Inc.
today announced that RE/MAX® Saskatoon has selected and deployed its
Point2 Agent brokerage software platform, as part of an overall online
strategy aimed to increase the brokerage firm’s market share and to
meet the demands of changing, Internet-savvy consumers.

RE/MAX Saskatoon is using the Point2 Agent solution to power its
corporate website, and to provide individual Point2 Agent websites to
its 120 Realtors® across its four office locations in Saskatoon, and at
its new branch offices in Warman, Humboldt and the city of Prince
Albert.

Point2
Agent has enabled the RE/MAX Brokerage to increase traffic to its
website by 66%, taking page views up from 12,000 to over 21,000 per
week, setting a record high for the Firm.

Sales leads have also hit a new record for the fast-growing Brokerage.

“We
evaluated a number of alternatives and decided on Point2 Agent because
of two main advantages. Firstly, it allows us to promote our listings
on the Internet more easily, more effectively and more quickly than the
MLS, because our websites are search engine-optimized and we can upload
new listings within six hours from an engagement with a customer.
Secondly, it enables us to feature more information about our
properties, such as more photos, more property details and,
neighborhood data, in a user friendly website environment, which is
what the consumer wants today,” said Larry G. Stewart (FRI), RE/MAX
Saskatoon Owner/Broker.

“This
site is like an internal MLS. We’ve received more leads in a two-day
period than we’ve received from the old site in a month,” added Stewart.

Point2
Agent is optimized for search engines and incorporates Point2
Technologies’ Handshake™ reciprocal listing capability. Using the
proprietary tool, RE/MAX Saskatoon can now add a listing to its
corporate website and instantly upload the information to all its real
estate agent sites that are powered by Point2 Agent, for maximum
exposure on the Internet, often before the listing appears on the MLS
system.

“Brokerages and agents are evolving their marketing strategies to
capitalize on the consumer’s increasing reliance on the Internet to
research real estate properties,” said Brendan King, Chief Operating
Officer, Point2 Realty Solutions. “The ability to quickly feature a
listing on numerous, search engine-optimized sales agent websites gives
RE/MAX Saskatoon a strong edge in its markets. By the time a competing
offering appears online on the MLS site, RE/MAX Saskatoon would have
likely received a number of leads for its listing, and could be closing
a deal.”

Nearly
half of RE/MAX Saskatoon sales agents now use Point2 Agent as their
primary website, online marketing and advertising platform. The Firm is
the leading real estate brokerage in the region, with an estimated 39%
market share in Saskatoon and 43% of the Prince Albert market.

About Point2 Agent
With a subscriber base of nearly 65,000 real estate brokers, agents and
developers in 37 countries, Point2 Agent is the industry’s leading real
estate website and online marketing software solution. More information
can be obtained at http://www.point2agent.com.

About Point2 Technologies Inc.
Point2 Technologies is a global leader in online marketing and
eBusiness software solutions for the real estate and heavy equipment
industries. Leveraging Point2 proprietary and patented technology,
Point2 develops and markets software solutions that enable
organizations to conduct business over the Internet more easily and
more profitably.

Founded
in 1996, Point2 Technologies is a privately held, profitable
organization. The company employs a staff of 86 at its headquarters in
Saskatoon, SK and its Vancouver, BC offices. In recognition for its
ground-breaking technology and industry leadership, in the year 2000
Point2 Technologies received the No. 1 eBusiness designation in Canada
by global management consultants, Bain & Company and Canada’s
national business daily, The Globe and Mail. Point2 was also named one
of the Top 200 most promising B2B companies in the world, by Forbes
Magazine. More information can be obtained at http://www.point2.com.

Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com

Investor Relations contact:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com