Initiative Expands Free Online Advertising and Lead Generation Program for Users of Point2 Agent Real Estate Software Platform
February 15, 2006
Saskatoon,
SK and San Mateo, CA – February 15, 2006 – Point2 Technologies Inc.
(“Point2″) and Oodle, Inc. (“Oodle”) today announced that development
work on a data feed from Point2Homes.com
to Oodle Real Estate has been completed, and that the feed is now live.
Consumers on Oodle.com will now be able to view all Point2Homes.com
listings and can link directly to the respective Realtor® websites.
The initiative marks the launch of an aggressive plan by Point2
designed to further increase free online advertising and sales lead
traffic for real estate brokers and agents subscribing to the Point2
Agent website and online marketing platform.
“Extending our listing data to Oodle Real Estate underscores Point2′s
strong focus and commitment to provide Point2 Agent members with
optimal exposure on the Internet,” said Brendan King, chief operating
officer of Point2 Technologies’ real estate business. “We are investing
significant resources to build an online partner network that gives to
our customers a more effective, yet free alternative to the familiar
and costly online advertising venues non Point2 Agent members must
typically rely on to gain visibility on the Internet.”
“Home buyers value great content and being able to quickly search all
the homes for sale in their market,” said Ha Nguyen, director of
content for Oodle. “Point2Homes.com’s listings benefit Oodle users and
the respective Realtors ® that receive free leads. This relationship is
a win win for all parties involved.”
“We are leveraging RSS (Really Simple Syndication) technology to
provide wide and reliable distribution of content online, to help our
customers better capitalize on their listing assets,” said Jeff Tomlin,
manager of market research at Point2 Technologies. “Statistics indicate
that nearly 80% of home buyers in the United States research listings
online and, there are an increasing number of new online real estate
consumer marketplaces. Our plan is to ensure that Point2 Agent member
listings are highly visible and easily found in as many places online
as possible.”
Over 73,000 real estate brokers and agents today subscribe to Point2
Agent. Membership continues to grow by approximately 2,000 to 3,000
subscribers each month. Brokers and agents can join the Point2 Agent
community and easily build a world class website and online presence in
minutes, for free, by visiting www.Point2Agent.com.
About Oodle, Inc.
Oodle, Inc. is a search engine for local classified listings. Oodle
Real Estate’s mission is to make it easier for consumers to buy housing
by connecting them with quality brokers and agents. Launched in April
of 2005, Oodle ( www.oodle.com) now covers 105 metropolitan areas in
the US. For more information, please visit http://www.oodle.com . To be included in the Oodle index, please contact partner@oodle.com.
About Point2 Technologies Inc.
Point2
Technologies is a global leader in online marketing and eBusiness
software solutions for the real estate and heavy equipment industries.
Leveraging Point2 proprietary and patented technology, Point2 develops
and markets software solutions that enable organizations to conduct
business over the Internet more easily and more profitably.
Founded
in 1996, Point2 Technologies is a privately held, profitable
organization. The company employs a staff of 95 at its headquarters in
Saskatoon, SK and its Vancouver, BC offices. In recognition for its
ground-breaking technology and industry leadership, in the year 2000
Point2 Technologies received the No. 1 eBusiness designation in Canada
by global management consultants Bain & Company and Canada’s
national business daily, The Globe and Mail. Point2 was also named one
of the Top 200 most promising B2B companies in the world, by Forbes
Magazine. More information can be obtained at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.
Point2 Technologies Contact Information:
Media Relations:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com
Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com