Inman News

Consumers on property search Web sites Google Base and Trulia will now be able to view all Point2Homes.com
home listings and can follow links to the respective real estate
agents’ Web sites thanks to real-time data feeds, Point2 said today.

Similar
feeds to free online classified site LiveDeal and property search site
Propsmart are expected to go live later this month, Point2 said.

The
feeds are part of a broad data syndication initiative Point2 introduced
last February that aims to capitalize on consumer traffic on innovative
online real estate listing venues, to further increase traffic and
sales lead flow to Point2 Agent member websites, the company said.

“The
simple fact is that consumers are now starting their home search
online, and they are starting on Web properties like Google Base and
new innovators like Trulia,” said Brendan King, chief operating officer
at Point2 Technologies, in a statement.

“These
consumers are looking for listings, and this presents a great new
branding and traffic opportunity for Realtorswho are able to take
advantage by displaying their listings on these sites,” King said.

“Home
buyers and sellers are turning to sites that offer consumer oriented
tools such as mapping, neighborhood information and innovative search,”
said Jeff Tomlin, manager of market research at Point2 Technologies.
The manager said that Point2 was “making sure our members and their
listings are represented in these places.”

Point2Homes.com
aggregates home listings drawn from brokerage and agent Web sites built
using the Point2 Agent software platform.

Copyright 2006 Inman News