Saskatoon, SK and Vancouver, BC – May 16, 2006 –
Point2 Technologies Inc. today announced that EXIT Realty Northwest, a
rapidly growing residential real estate brokerage based in Bentonville,
Arkansas doubled its web traffic and generated USD$28 million in sales
in its first year in business, using the Point2 Agent software platform
to drive its online branding, marketing and sales lead capture and
management efforts.
The EXIT franchise switched to Point2 Agent in the spring of 2005, just over three months after it launched its operations.
“The
EXIT brand is ‘built for big,’ and we needed to get big as soon as
possible,” said Mike Robinson, Broker/Owner of EXIT Realty Northwest.
“Since we switched to Point2 Agent, our traffic has doubled.”
“All
our Realtors® sign up for a Point2 Agent website as soon as they join
us,” added Robinson. “We activate the Handshake™ functionality between
all the agent websites so they’re all interconnected and our listings
appear on each and every site simultaneously. While we go on to promote
our main site, each of our agents also aggressively promotes their
personal website. Each of these sites then becomes a portal that drives
more business to our main office site,” explained Robinson.”
“Brokerages
are increasingly embracing the Point2 Agent solution to drive online
listing exposure, improve agent productivity and increase sales. But
also importantly, to gain a new level of control over their listing
data on the Internet. This is a major issue in the industry and Point2
Agent is a straightforward solution,” said Brendan King, chief
operating officer at Point2 Technologies.
“For
once, we truly own our data. Where, how and when any or all of our
listings appear on third party sites is completely up to us. It’s a
very efficient, very effective system,” said Robinson.
EXIT
Realty Northwest also used Point2 Agent’s unique listing syndication
capability to maximize online exposure for its listings.
“Our
listings automatically appear on www.Point2Homes.com and on the main
search engines like Google, Yahoo! and MSN,” explained Robinson. “We
also activate all the listing syndication options, which allows us to
upload our listings, fully branded with our name and logo, to real
estate search sites such as Google Base, Yahoo! Classifieds, Trulia,
Oodle and others.”
“It’s a
very effective way to reach home buyers and sellers and to maintain our
listings without having to deal with each of the sites individually,
and without having to re-enter data into a separate service provider’s
system. It turns a major online marketing effort into a single push of
a button,” added Robinson.
EXIT
Realty Northwest also built a competitive recruiting strategy around
Point2 Agent, helping to grow its team to 32 agents during the same
period, ending December 31, 2005, and to 43 Realtors® today covering
Bentonville, Northwest Arkansas and South West Missouri.
“We
liked the ease of use of the template site concept, and the ability to
offer to our agents the value of a top of the line free website of
their own if they joined us,” concluded Robinson.
Over 80,000 brokers and agents currently subscribe to Point2 Agent. For more information or to subscribe, please visit www.Point2Agent.com.
About Point2 Technologies Inc.
Point2
Technologies provides online marketing and eBusiness software solutions
for the real estate and heavy equipment industries. Leveraging Point2
proprietary and patented technology, Point2 develops and markets
software solutions that enable organizations to conduct business over
the Internet more easily and more profitably.
Founded
in 1996, Point2 Technologies is privately held and employs a staff of
90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices.
More information can be obtained at www.Point2.com.
Point2®
and Point2 Agent are trademarks or registered trademarks of Point2
Technologies Inc. All other company and product names may be trademarks
of the respective companies with which they are associated.
Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com
Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com