Point2 RealBlogs™ Simplifies Blogging and Eliminates the Need for Third Party Blogging Systems and Services
Saskatoon,
SK and Vancouver, BC – June 7, 2006 – Point2 Technologies Inc.
(“Point2”) today introduced Point2 RealBlogs™, a highly advanced
blogging system for real estate brokers, agents and developers.
The
new system is designed to allow Point2 Agent members worldwide to start
to reap the benefits of blogging, quickly and easily.
Integrated
into the Point2 Agent website and online marketing platform, RealBlogs
enables users to capitalize on their existing Point2 Agent websites to
instantly create their own blog.
Available
to all Point2 Agent subscribers at no cost, RealBlogs draws on graphics
and content from a Realtor’s website, to automatically launch a world
class blog while maintaining branding and message consistency between
the two online venues.
Features
unique to the Point2 RealBlogs system also include automatic generation
of content, which gives Realtors® the flexibility to effortlessly
manage and maintain their blog. Relevant content on their Point2 Agent
website can be tagged to simultaneously appear on their blog, and can
include neighborhood related updates, local market overviews,
commentaries or new listing updates and open house notices.
“Point2
RealBlogs is another major initiative that reflects our unwavering
focus on helping our members dominate their markets efficiently and
cost effectively,” said Brendan King, Chief Operating Officer of Point2
Technologies Realty Solutions. “We’re investing significant resources
to allow Point2 Agent members to benefit from all the exposure and
advantages effective blogging can yield, without having to learn
complex new systems, tax their busy schedules, deal with multiple
vendors or strain their budgets.”
Used
to engage target audiences on timely insight, information and opinion
on relevant issues, such as market conditions, Realtors® can leverage
blogs to expand and strengthen their online presence, build new
relationships and generate new business. Incorporating hyperlinks and
well placed keywords into their blog can also improve search engine
placement, helping to attract incremental traffic back to the Realtor’s
website.
Realtors®
featured as Neighborhood Experts on Point2’s consumer real estate
website, www.Point2Homes.com, can now also leverage the interactive
nature of personal blogs to engage their local communities, to further
enhance their visibility and position in their marketplace.
Point2 RealBlogs will be available to all Point2 Agent members, before the end of September 2006.
About Point2 Agent
With a rapidly growing membership of over 82,000 brokers, agents and
developers, Point2 Agent is the industry’s most widely used online
marketing software platform for real estate professionals. More
information can be obtained at www.Point2Agent.com.
About Point2 Technologies Inc.
Point2
Technologies provides online marketing and eBusiness software solutions
for the real estate and heavy equipment industries. Leveraging Point2
proprietary and patented technology, Point2 develops and markets
software solutions that enable organizations to conduct business over
the Internet more easily and more profitably.
Founded
in 1996, Point2 Technologies is privately held and employs a staff of
90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices.
More information can be obtained at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.
Media Relations contact:
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
rnoujeim@point2.com
Investor Relations:
Robert Gutek
Vice President, Finance
Toll Free: 1-866-955-7900 ext. 213 (U.S. and Canada)
Tel: 1-306-955-9736 ext. 213
rgutek@point2.com