Technology Integration Gives RealEstate.com Agent Network Members Access to Point2 Agent Professional Software
Saskatoon,
SK and Charlotte, N.C., November 9, 2006 – Point2 Technologies Inc. and
RealEstate.com today announced a commercial technology and marketing
agreement that allows the RealEstate.com Agent Network to integrate and
market Point2’s real estate lead management and online marketing
platform, Point2 Agent Professional, across North America as part of
its RealEstate.com Agent Network Connect2Close solution bundle.
The
integrated solution is now commercially available and allows
RealEstate.com Agent Network members to seamlessly access all Point2
Agent Professional functionality directly from their RealEstate.com
interface, at no additional cost.
RealEstate.com
selected the Point2 Agent Professional platform primarily for its
superior lead incubation and conversion capability.
Point2
Agent’s popular website functionality, online Listing Exposure Engine™
and listing advertising syndication network will also help to maximize
online exposure and drive incremental leads to RealEstate.com users as
part of its new value bundle.
“Integrating
Point2 Agent Professional into the RealEstate.com Agent Network
technology platform allows us to offer an unmatched, end-to-end lead
generation, incubation and conversion capability,” said Andrew Taylor,
vice president and general manager, RealEstate.com Agent Network. “In
addition, the online marketing solution further extends our lead in the
marketplace and gives to our customers an edge that is extremely hard
for competitors to rival.”
“We’re
excited to partner with an industry leader like RealEstate.com to bring
a critical advantage to their growing customer base,” said Brendan
King, chief operating officer, Point2 Technologies. “Succeeding in real
estate today is about effectively leveraging the Internet to capture
leads early on in the research cycle, having a system to manage and
advance hundreds or thousands of those leads at the same time, and
finally, being one step ahead of the competition when the leads mature
and require a human response. Point2 Agent is built to give real estate
agents this edge.”
The
exclusive deal guarantees to Point2 a minimum number of new
subscriptions to the paid, Professional version of Point2 Agent, each
month. Further financial details have not been disclosed.
Point2
is the industry’s most widely used real estate lead generation,
incubation and online marketing platform with nearly 100,000
subscribers in 82 countries.
About RealEstate.com
RealEstate.com
offers strategic lead generation programs to real estate brokers and
agents. By leveraging its brand strength, consumer marketing expertise
and unmatched technological capabilities, RealEstate.com provides both
its Broker Network and Agent Network with incremental, targeted,
quality leads that are specifically customized to fit their business
needs, while at the same time, offering competitive marketing and
acquisition costs. RealEstate.com is owned and operated by LendingTree,
LLC.
About Point2 Technologies Inc.
Point2
Technologies provides online marketing and eBusiness software solutions
for the real estate and heavy equipment industries. Leveraging Point2
proprietary and patented technology, Point2 develops and markets
software solutions that enable organizations to conduct business over
the Internet more easily and more profitably.
Founded
in 1996, Point2 Technologies is privately held and employs a staff of
90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices.
More information can be obtained at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.
For more information please contact:
Point2 Technologies Inc.
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-306-955-1855 Ext. 224
Cell:1-415-248-6335
rnoujeim@point2.com
RealEstate.com
Mindy DuQuette
Senior Manager, Public Relations
1-704-944-8541
mindy.duquette@realestate.com
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