Point2
PropMan designed to increase property manager productivity and
facilitate rental listing marketing for Point2 broker and Point2 agent
users
Point2 Technologies Inc. has launched Point2
PropMan, a rental real estate online marketing and lead management
software platform targeted at property management organizations
worldwide. The new platform is designed to help property managers
enhance the quality of listing presentations online, maximize Internet
exposure and leads, automate lead management and incubation, and
increase conversion to sales.
“The rental market presents a natural,
significant growth opportunity for Point2,” said Brendan King, chief
operating officer, Point2 Technologies. “We’re building on the same
technology and expertise that have made the Point2 Agent platform the
solution of choice among real estate professionals, to offer to
property managers and their local agents meaningful productivity and
time to market advantages, and help them to maximize exposure and
differentiate their listings online.”
Point2 PropMan allows property managers to
publish up to 36 photos per listing, add extensive details,
descriptions, area maps and neighborhood information on a high-end,
search engine optimized easy to use Point2 Web site.
The system also offers advanced lead capture and
incubation capabilities, allowing users to more effectively manage
multiple consumer inquiries and leads, and to be more responsive to hot
leads when away from their office, through Point2’s proprietary,
built-in wireless text messaging alert system, Point2 RealAlerts™.
Point2’s proprietary Handshake™ technology also
allows Point2 PropMan users to automatically advertise listings on a
wider scale. By cooperating with local real estate brokers and agents
who use the Point2 Broker and Point2 Agent platforms, property managers
can instantly publish listings on their Point2 Web sites as well,
seconds after listing the property on their own site.
“Another key purpose behind Point2 PropMan is to
make it easier for our existing Point2 Broker and Point2 Agent members
to participate in the rental segment. With a single push of a button,
they can now capture rental listing content onto their Point2 site,
directly from property managers they cooperate with, saving both
parties valuable time and effort while helping to get listings on the
market more quickly,” added King.
Census and industry statistics indicate there are
approximately 36 million rental properties in the United States. One
third of U.S. residents today live in a rental residence, and over 65
percent of consumers today rely on the Internet to research rental
homes and apartments.
To accommodate rental listings, the Point2 Broker
and Point2 Agent platforms have now been configured to allow for a
‘Rental’ section. Users can easily add the section to their Web site,
through their Point2 Online Office interface.
Key Point2 PropMan Features Include:
- Point2 PropMan Web
site – enable uses to easily build and manage a top of the line site
with up to 36 auto-formatted photos per listing, maps and Google Earth,
neighborhood information, video tours and extensive property details; - PropMan Handshake™ – an automated listing advertising system between Point2 platform users;
- Lead
incubation – allows users to maintain communication with leads based on
their profile and requirements. As the lead matures, the system alerts
the Point2 user via e-mail and text message to their cell phone; and, - Point2
Photo Upload Facility – a patented time saving technology that
re-formats, re-sizes and uploads photos. Point2 PropMan allows up to 24
photos for each listing on the standard version of the software, and 36
photos on the Professional and Premium versions.
Pricing and Availability
Point2 PropMan is offered in three different
package options. The feature rich Standard package is available to
subscribers at no charge. Point2 PropMan Professional offers enhanced
listing capacity and lead incubation tools, and is available for
USD$39.95 per month. Point2 PropMan Premium is ideal for larger rental
property management organizations, and is offered at USD$119.95 per
month.
All versions of the software are now available at www.Point2PropMan.com.
Point2 will showcase the new platform at the
National Association of Realtors® (NAR) Trade Show and Expo in New
Orleans, from November 10 to 13, 2006, booth # 1873.