Point2 supplies lead incubation, conversion tools
LendingTree’s
RealEstate.com has partnered with Canadian tech company Point2
Technologies Inc. to offer Point2′s real estate lead management and
online marketing platform to its agent network.
RealEstate.com, a company that provides
lead-generation programs to real estate brokers and agents, chose
Point2′s Agent Professional platform “primarily for its … lead
incubation and conversion capability,” the companies announced today.
Point2 Agent Professional is a real estate lead management and online
marketing platform. The deal is intended to increase online exposure
and drive leads to RealEstate.com users.
“Integrating Point2 Agent Professional into the
RealEstate.com Agent Network technology platform allows us to offer an
… end-to-end lead generation, incubation and conversion capability,”
said Andrew Taylor, vice president and general manager of
RealEstate.com Agent Network, in a statement.
The deal allows RealEstate.com Agent Network
members to access the Point2 Agent Professional platform from their
RealEstate.com interface.
Brendan King, chief operating officer for Point2
Technologies, said in a statement, “Succeeding in real estate today is
about effectively leveraging the Internet to capture leads early on in
the research cycle, having a system to manage and advance hundreds or
thousands of those leads at the same time, and finally, being one step
ahead of the competition when the leads mature and require a human
response.”
The exclusive deal with RealEstate.com guarantees
a minimum number of new subscriptions to the paid, professional version
of Point2 Agent each month, according to the announcement. Further
financial details of the deal were not disclosed.
Point2′s lead generation, incubation and online marketing platform has about 100,000 subscribers in 82 countries.
In addition to offering lead-generation services
to a network of agents, RealEstate.com also has real estate brokerage
operations in several states.