Saskatoon, SK and Vancouver, BC – November 20,
2006 – Point2 Technologies Inc. (“Point2”) today announced that
subscriptions to its real estate online marketing and lead management
software, led by the industry’s most widely used platform, Point2
Agent, crossed the 100,000 mark.
Pivotal to the Point2 platform’s popularity are
core Internet exposure and lead generation capabilities that include
Point2 Agent Handshake™, Point2’s cooperative advertising technology,
and Point2’s Listing Exposure Engine™ that automatically optimizes
Point2 member websites for search engines and syndicates their listings
to major third party consumer search sites.
“Point2 members thrive on cooperation and
revolutionary thinking where focus is on the consumer, information is
accessible, and the Internet is the playground,” said Brendan King,
chief operating officer, Point2 Technologies. “The Point2 real estate
platform is designed specifically to connect members with Internet
consumers ahead of their competitors, and to give them easy-to-use, yet
highly advanced lead incubation technology tools to help maximize
conversion and sales.”
Subscriptions to the various Point2 real estate platforms, Point2 Agent, Point2 Broker, Point2 Builder and Point2 PropMan has also accelerated the growth of www.Point2Homes.com.
The content-rich real estate search portal, owned and operated by
Point2 Technologies Inc. aggregates listings entered and published on
Point2 member websites, making it increasingly popular among consumers.
“Point2 members are at a significant advantage
also because their platform allows them to automatically re-size and
upload up to 36 photos per listing, add extensive property details,
virtual tours, neighborhood statistics and mapping, all key to
capturing and retaining consumer interest online. They even have the
option to give to home sellers access to add content on their site,
such as more photos and thoughts on their property,” added King. “Rich
content is a highly effective way to attract leads and keep them coming
back throughout the incubation phase, until they mature into an
imminent sales opportunity.”
Recent analytics generated by a Point2 listing
syndication partner site directly links rich content to dramatic
increase in consumer inquiries. Point2Homes.com listings syndicated to
the third party consumer real estate search site generated over 250
percent more inquiries than listings submitted by other sources.
Since Point2 Agent was launched in January of
2003, membership has continually increased at an average annual
compound rate of 53 percent. Between 100 and 200 real estate
professionals continue to join the Point2 community each day.
Point2 real estate platform members now span 84
countries, with the United States being the largest market at 78
percent, followed by Canada at 14 percent. Australia, India and the
Philippines rank third, fourth and fifth, respectively.
About Point2 Technologies Inc.
Point2
Technologies provides online marketing and eBusiness software solutions
for the real estate and heavy equipment industries. Leveraging Point2
proprietary and patented technology, Point2 develops and markets
software solutions that enable organizations to conduct business over
the Internet more easily and more profitably.
Founded
in 1996, Point2 Technologies is privately held and employs a staff of
90 at its headquarters in Saskatoon, SK and its Vancouver, BC offices.
More information can be obtained at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.
Media Contact
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-306-955-1855 Ext. 224
Cell:1-415-248-6335
rnoujeim@point2.com