Real estate platform aims to connect members with Internet consumers ahead of their competitors
Point2 has announced that subscriptions to its
real estate online marketing and lead management software, led by the
industry’s most widely used platform, Point2 Agent, crossed the 100,000
mark.
Pivotal to the Point2 platform’s popularity are
core Internet exposure and lead generation capabilities that include
Point2 Agent Handshake™, Point2’s cooperative advertising technology,
and Point2’s Listing Exposure Engine™ that automatically optimizes
Point2 member Web sites for search engines and syndicates their
listings to major third party consumer search sites.
“Point2 members thrive on cooperation and
revolutionary thinking where focus is on the consumer, information is
accessible, and the Internet is the playground,” said Brendan King,
chief operating officer, Point2 Technologies. “The Point2 real estate
platform is designed specifically to connect members with Internet
consumers ahead of their competitors, and to give them easy-to-use, yet
highly advanced lead incubation technology tools to help maximize
conversion and sales.”
Subscriptions to the various Point2 real estate
platforms, Point2 Agent, Point2 Broker, Point2 Builder and Point2
PropMan has also accelerated the growth of www.Point2Homes.com. The
content-rich real estate search portal, owned and operated by Point2
Technologies Inc. aggregates listings entered and published on Point2
member Web sites, making it increasingly popular among consumers.
“Point2 members are at a significant advantage
also because their platform allows them to automatically re-size and
upload up to 36 photos per listing, add extensive property details,
virtual tours, neighborhood statistics and mapping, all key to
capturing and retaining consumer interest online. They can even give to
home sellers online access to add content on their site, such as more
photos and thoughts on their property,” added King. “Rich content is a
highly effective way to attract leads and keep them coming back
throughout the incubation phase, until they mature into an imminent
sales opportunity.”
Recent analytics generated by a Point2 listing
syndication partner site directly links rich content to dramatic
increase in consumer inquiries. Point2Homes.com listings syndicated to
the third party consumer real estate search site generated over 250
percent more inquiries than listings submitted by other sources.
Since Point2 Agent was launched in January of
2003, membership has continually increased at an average annual
compound rate of 53 percent. Between 100 and 200 real estate
professionals continue to join the Point2 community each day.
Point2 real estate platform members now span 84
countries, with the United States being the largest market at 78
percent, followed by Canada at 14 percent. Australia, India and the
Philippines rank third, fourth and fifth, respectively.