Point2 NLS Gives Real Estate Professionals
Complete Control of Listings and Breaks Down Artificial Geographic
Boundaries for National Listing Exposure
Saskatoon, SK and Vancouver, BC – January 04, 2007
– Point2 Technologies Inc. (“Point2”) today launched Point2 NLS
(www.Point2NLS.com), the first national listing service for licensed
real estate professionals. The new service is launching with nearly
105,000 members in its roster.
Unlike a
traditional Multiple Listing Service (MLS), which is primarily an offer
of compensation and where rules are enforced with fines, Point2 NLS is
advertising and marketing focused, does not apply membership fees, and
is self policed by its user community.
Point2
NLS is designed to give real estate professionals complete control of
their marketing relationships and of their most valuable marketing
assets – their listings.
The new platform
allows members to selectively advertise listings on peer websites and
on third party consumer search sites. Members always retain control
over who displays their listings and where.
Proprietary
Point2 NLS data control capabilities are designed to help real estate
professionals take back their future, which has been in question given
the proliferation of technologies and business models that have allowed
virtually anyone to leverage property listings featured on the
Internet, for their own benefit.
“Point2
NLS brings to bear the true value and power of organized real estate.
It has enhanced the best features of a traditional regional MLS, those
being advertising and organized cooperation amongst professionals, and
mixed them with web 2.0,” said Brendan King, chief operating officer,
Point2 Technologies.” “Complete control of listing assets, choice in
marketing partners, wide syndication exposure, rich deep data, virtual
tours for every listing, consumer empowerment and participation, no
regional boundaries and, a drive to provide detailed analytics and
return on investment (ROI) data on advertising investments across the
network are really what Point2 NLS is all about.”
Point2
NLS also breaks down artificial geographic barriers and standardizes
listing content data structures to maximize listing exposure,
facilitating a richer, more comprehensive real estate search
experience, increasing value and benefit to end consumers.
Said
Saul Klein, InternetCrusade President and CEO: “I applaud and support
Point2’s efforts to give control of the advertising and marketing of
listing information back to the real estate professional. It is the
right move at the right time.”
Based on
Point2’s proprietary, patent-pending technology, Agent Handshake™
powers the peer to peer advertising capability of the new service.
Point2
NLS members can add and store unlimited listings, each including up to
36 photos and extensive property details. The system also empowers
consumers by allowing them to directly participate in the marketing of
their property. At the discretion of the real estate agent or broker,
home sellers can add content to their property listing, through a
Seller Login option.
Once entered into
Point2 NLS, members can easily and efficiently advertise listings on a
limitless number of peer websites, and on any or all of Point2’s
listing syndication partner sites, for free, including Google Base,
Yahoo! Classifieds, Trulia, Point2 Homes, Oodle, Propsmart, Livedeal,
Edgeio and others.
Additionally, members
can leverage listing content to book spotlight advertising on
applicable sites including NYTimes.com, all through the same, simple
check box process and interface.
Users
can also integrate their Point2 NLS listings into their existing
website or blog, irrespective of who their service provider is.
Other
key Point2 NLS capabilities include an advanced lead management and
incubation component, and performance analytics that capture traffic
data generated from each of the advertising channels.
Membership
in Point2 NLS is open to all licensed real estate professionals
irrespective of geographic location or affiliation. The system is easy
to use and can be accessed from any computer with an Internet
connection. Comprehensive training is offered to the members, online,
also free of charge.
The Point2 NLS
website is now live. Licensed real estate brokers and agents in the
United States, Canada and around the world can sign up at www.Point2NLS.com.
About Point2 Technologies Inc.
Point2 Technologies provides online marketing and eBusiness
software solutions for the real estate and heavy equipment industries.
Leveraging Point2 proprietary and patented technology, Point2 develops
and markets software solutions that enable organizations to conduct
business over the Internet more easily and more profitably. The company
is the largest provider of online marketing and lead management
software for real estate professionals, led by its flagship product, Point2 Agent,
with nearly 105,000 subscribers in 85 countries. Point2 is also one of
the largest providers of e-commerce solutions to the heavy equipment
industry, powers Caterpillar Inc.’s global heavy equipment dealer
network and owns and operates UsedIron.com, one of the largest used
equipment venues online.
Founded in 1996, Point2 Technologies is privately
held and employs a staff of 100 at its headquarters in Saskatoon, SK
and its Vancouver, BC offices. More information can be obtained at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.
Media Contact
Roger Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 ext. 224 (U.S. and Canada)
Tel: 1-604-675-9393
Mobile:1-415-248-6335
rnoujeim@point2.com