Company provides real-time data on Web traffic, member stats
Monday, March 26, 2007
Point2,
a technology company that offers online tools for real estate
professionals including a National Listing Service that allows members
to manage the marketing of other property listings, has opened its user
statistics to the world.
The company today announced the public availability of several
company statistics, including membership, listings, incoming prospects
and unique visitors at the site, and also announced a branding
initiative that incorporates several products under the Point2 National
Listing Service name.
As of this morning, the Point2 NLS
was growing at a rate of 179 members per day and 979 listings per day,
and attracted 3,906 prospects per day and 67,981 unique visitors per
day, according to the new “Realtime Statistics” page at the site.
“One of the things we’re trying to do is strive for transparency,”
said Brendan King, chief operating officer of Point2 Technologies.
“We’re trying to get really, really transparent about everything we do
to build trust.”
While members of the site already have access to reporting tools
specific to their own property listings and traffic at the NLS site,
King said that hopefully the statistics will encourage other real
estate professionals to participate in the system.
Besides membership and visitor statistics, the company is providing
such technical information as page-load time at the site and
outstanding customer-service issues and resolution time, including the
number of customer-service issues closed per day and the busiest
category for customer-service issues.
The Point2 NLS had 15.5 million page views in the past 30 days, 2.9
million unique visitors, and 5.9 million views of detail pages for
property listings. Also, the site reported 117,899 total members,
494,796 listings, and 3.2 million total photos at the site.
Licensed real estate professionals can be members of the Point2 NLS, and Point2 operates a public property-search site at Point2Homes.com.
As for the branding initiative, Point2 announced that its Point2
Broker, Point2 Agent, Point2 Builder and Point2 PropMan services will
be re-branded as Point2 NLS for brokers, agents, builders and property
managers, while the Point2 Homes will maintain its separate identity.