Saskatoon, SK and Vancouver, BC – March 26, 2007 – Point2 Technologies Inc. (“Point2”) today announced that
it has consolidated the branding and delivery of its real estate online
marketing solutions, under the Point2 NLS (National Listing Service) flagship brand
and website.
The shift was implemented to
further enhance Point2 NLS member services and user experience, and is expected
to generate immediate, tangible operational efficiencies for Point2, primarily
in the areas of product development and marketing.
The re-branding covers Point2
Broker, Point2 Agent, Point2 Builder and Point2 PropMan. Each product will now be
categorized as Point2 NLS for brokers, agents, builders and property managers,
respectively. Point2’s consumer real estate search marketplace, Point2 Homes (www.Point2Homes.com) will maintain its
current, separate identity.
www.Point2NLS.com has been completely
re-designed and upgraded to support the initiative. Easier navigation,
simplified communication and considerable new content aim to give visitors and customers
significantly more comprehensive, convenient access to all the Point2 real
estate online marketing solutions and related information, on the same site.
“We’re constantly seeking ways
to help Point2 NLS members run their businesses more efficiently and more
profitably,” said Brendan King,
chief operating officer, Point2 Technologies. “The new Point2 NLS site enhances
overall user experience, but also introduces a new degree of business
transparency that we believe will engage our members and enable their
participation in the growth and success of their Point2 NLS community like
never before. We think Point2 NLS has taken Web 2.0 to a whole new level.”
Point2 NLS membership growth,
business performance metrics and reporting have been added to the site. Live
reports and data cover Point2 NLS membership growth, site traffic, customer
support issues and backlog, average number of photos per listing, new listings
and other critical information.
Membership in Point2 NLS is exclusive
to licensed real estate professionals. Point2 NLS is the only national service
that combines i) the ability to cooperatively market listings on a peer to peer
basis, and ii) enables efficient listing syndication to third consumer property
search sites, with complete control and choice over when, whom with and where
the broker and their agent(s) advertise their listings. Point2 NLS does not offer
a consumer facing property search facility.
"Point2 moves forward to provide real estate professionals the ability
to choose their marketing partners and increase listing exposure
through their national site, and syndication of content. Once again,
the operative word is choice, and the power of choice remains in the
hands of brokers and agetns, which is where it should be," said Saul
Klein, CEO of Real Estate Electronic Publishing Company, home of RealTown.
Brokers, agents, builder and property
managers worldwide can sign up for free at www.Point2NLS.com.
About Point2 Technologies
Inc.
Point2 Technologies provides
online marketing and eBusiness software solutions for the real estate and heavy
equipment industries. Leveraging Point2 proprietary and patented technology, Point2
develops and markets software solutions that enable organizations to conduct
business over the Internet more easily and more profitably. The company is the
largest provider of online marketing and lead management software for real
estate professionals, with nearly 120,000 subscribing to Point2 NLS, in 85
countries. Point2 is also one of the largest providers of e-commerce solutions
to the heavy equipment industry, powers Caterpillar Inc.’s global heavy
equipment dealer network and owns and operates UsedIron.com, one of the largest
used equipment venues online.
Founded in 1996, Point2
Technologies is privately held and employs a staff of 100 at its headquarters
in Saskatoon, SK
and its Vancouver, BC offices. More information can be obtained
at www.Point2.com.
Point2®
is a trademark of Point2 Technologies Inc. All other company and product names
may be trademarks of the respective companies with which they are associated.
Media
contact:
Roger
Noujeim
Public Relations Director
Toll Free: 1-888-955-7900 Ext. 224 (U.S.
and Canada)
Tel:
1-604-675-9393 Ext. 224
rnoujeim@point2.com