Users can send, view ads using mobile devices
VFlyer, a company that builds marketing tools for real estate professionals to distribute and showcase property listings, today announced that it has entered the mobile realm with the rollout of wireless Internet and text-messaging tools.
With this latest innovation, vFlyer users can send or view property
ads on mobile devices, view statistics on the traffic the ads are
receiving, and manage their accounts.
The company launched last year as a platform to create property
advertisements and automatically distribute these ads to a variety of
Web sites, such as Google Base, Oodle, Trulia, Vast and Edgeio, among
others. Postlets.com and Point2.com are among other Web sites that
offer distribution tools for property ads.
VFlyer also allows users to distribute Web-based or Adobe Acrobat
electronic versions of property fliers to customers via e-mail, or to
print out hard copies of the fliers. Last month the company launched embeddable Web widgets that allow users to post a scrolling display of their active vFlyer property ads at a blog or Web site.
“We feel that when you put a listing into our service you should
never have to put it anywhere else again,” said Oliver Muoto,
co-founder and vice president of business development for vFlyer. The
development of mobile applications is “another point in the overall
path,” he said. “It’s definitely about saving people time, and it’s
saving them money.”
VFlyer offers a free basic subscription that supports up to five active and 10 total property ads, and paid subscriptions enable more ads and enhanced features. The mobile tools are free for vFlyer subscribers.
Users of the vFlyer mobile ads can view photos, maps and driving
directions for selected properties. Muoto said that the company is
already working on a new version of the mobile tools that will allow
subscribers to create property ads using a mobile device.