Agent2.0 is not just about technology,
but technology is what I like to write about. A real estate agent is a
small business person and like every business out there, they should
have a website as an underpinning of their marketing program. Website
are available to agents and brokers range from free to several
thousands dollars and almost every price point in between.
The folks at Point2 have come up with what may be the best model and one that is open to the inclusion of almost every kind of rich-media content
an Agent2.0 might require. I like what they’re doing and, with the
pricing model starting at free, it’ll fit every agents budget.
Recently
I was given a chance to speak with people from Point2 recently. I was
able to speak to Jeff Tomlin who is the Manager of Channel Relations
for Point2. We spoke for about 15 minutes and I will be posting the
interview in segments.
Here you can download the file
(click on the link) or use the embedded player at the bottom of this
post. In this portion of the interview we talk about their start in
building software for the real estate industry in 2003 and their growth
to over 125,000 agents. We cover what the agent of the future will
need to pay attention to if they are going to make it in the coming age
of Social Media and Real Estate.
– use this control to play it online or use the link above to download the MP3 file – it should play on any player.
As
an advocate of the Agent2.0 model, I think it will be important to
share how to do this kind of work, so I am refining my technique so I
can share it with everyone. This is as much a demonstration of the
technique of creating a podcast-able interview quickly, inexpensively
and easily as much as it it is a sharing of what Jeff and the Point2
people have come up with.
I am a bit of a geek, so your time many vary but here is the total cost of time & effort so far in producing this podcast –
Hard Cost –
- conference call cost, with recording capability = long distance charges only
- audio editing software costs = $0
Soft Cost –
- interview prep time = 10 minutes
- interview time = 30 minutes
- editing time = 1 hour (maybe a bit longer)
- posting it here to the blog = 30 minutes
So all told, about 2 1/2 hours and no real cash out of pocket. I’ll
be posting the rest of the interview in the next week and then we’ll
start looking at the techniques used so you can learn them too. I’ve
had content post to iTunes to, but don’t remember everything to get it
done – stay tuned.
Enjoy the podcast!