by: Amy Hoak, Market Watch
To sell a home with an Internet listing, it pays to provide pictures — and lots of them, according to a recent study from an e-commerce and online marketing firm that serves the real-estate industry.
Compared with listings that had only one photo, those that had 21 or more photos received double the number of responses to the listing broker or agent, according to Point2 Technologies. Listings that included no photos generated significantly less response than those that had one, the firm said. “The days of putting out little information in the hopes that buyers will phone in to learn more are gone,” said Carey Tufts, director of marketing for Point2, in a news release. But buyers’ thirst for information about a home doesn’t stop online. Read today’s story about a new tactic some home sellers are trying to allow buyers to gather tons of information about a home and its surrounding neighborhood — a sleep over. Plus, read a Capitol Report about the housing package that is getting closer to completion in Washington and how effective it may be. They say a picture is worth a thousand words. In today’s real-estate market, sellers should be prepared to spend thousands and thousands of words to attract someone who will buy their home.