Canwest News Service

Point2 Technologies Inc. has entered into a partnership with the Greater El Paso Association of Realtors (GEPAR), giving the association’s members access to individually branded Point2 Agent websites.

The Saskatoon-based company, which develops and markets web-based e-commerce and online marketing software for the real estate and heavy equipment industries, announced the partnership with the Texan association Monday. The deal is among a number of recent partnerships with American real-estate associations for Point2.

“The real-estate landscape continues to change and high online visibility for listings makes sense, especially in this economy,” said company CEO Saul Klein. “With their own fully customizable website and Point2’s massive listing syndication network, maximum exposure online is now in the grasp of every broker and agent at GEPAR.”

The company says the second phase of the implementation, which is planned for the fourth quarter, is set to automate data entry into agent websites through a direct feed from the GEPAR Multiple Listing Service to Point2.