The StarPhoenix

Point2 Technologies Inc. has signed a deal with one of the largest real-estate associations in the United States.

The Saskatoon-based company and the Southland Regional Association of Realtors have implemented a major program designed to extend advanced property listing syndication technology to the association's 10,000 real-estate brokers and agents in the San Fernando and Santa Clarita Valleys, Point2 said Tuesday.

The deal allows the real-estate association's members to automatically publish listings on nearly 300 search engines and websites. Point2 says the technology will allow buyers to more easily find and research Southern California real estate on preferred real-estate websites and on more than 260 newspaper websites.

In the six months since Point2 launched its real estate MLS and association partnership initiative, more than 65 organizations representing 250,000 Realtors and 500,000 property listings have joined the program, the company said.