Saskatoon, SK and Vancouver, BC – Point2 Technologies Inc. (“Point2”) today announced that its Chief Executive Officer, Saul Klein, will speak to members of the CALIFORNIA ASSOCIATION OF REALTORS® on pervasive and rapidly growing Internet technologies set to shape how real estate business will be conducted over the next decade. Klein will address the audience in a dynamic 60 minute seminar scheduled as part of the 2009 CALIFORNIA REALTOR® EXPO set to take place at the San Jose Convention Center in California, October 6 – 8, 2009.
The first Internet evangelist in real estate with nearly 35 years of industry experience, Klein will guide attendees with thought provoking insight and practical ideas on how to make the most of Web 2.0 to galvanize their business.
“From a practical point of view, the term Web 2.0 remains vague and social media remains elusive to most in real estate. Professonials realize Web 2.0 technologies are game changers and want to gain understanding of the impact they will and can have on their business,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Learning about and how to integrate the various components of Web 2.0 into their business and marketing plans will be central to prospering in an economy governed by a new type of consumer with an insatiable appetite for technology.”
Klein’s session will address key questions on the minds of REALTORS® today that pertain to social media, search engines and the ‘long tail,’ and the world of the Wiki in the context of Web 2.0. Participants will learn about the four major components of Web 2.0 and how it’s changing Web marketing, comprehend the power of analytics and predictive marketing, and get motivated to take the required steps to create a plan for success in 2010 and beyond.
The session, entitled ‘Distribution Trumps Destination: Why You Should Market Your Listings Everywhere’ will take place at the San Jose Convention Centre on Tuesday October 6, 2009, 3:30 PM – 4:30 PM.
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment industries (www.Point2Manager.com).
Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Press Contact:
Roger Noujeim
Vice President of Public Relations
Point2 Technologies Inc.
Toll Free: 1-888-955-7900 (U.S. and Canada)
Tel. 1-604-675-9393 Ext. 224
rnoujeim@point2.com