Point2 Technologies and InternetCrusade CEO Saul Klein Joins Speaker Panels on New NAR Initiative HouseLogic.com and Generational Marketing and Negotiating at Annual REALTORS® CONFERENCE and EXPO

Monday, November 09, 2009 2:37 AM

Saskatoon, SK and San Diego, CAPoint2 Technologies and InternetCrusade Chief Executive Officer Saul Klein will participate on key speaker panels at the upcoming National Association of REALTORS® (NAR) Conference and EXPO to be held at the San Diego Convention Center in California, November 13, 2009 to November 16, 2009.

Real estate industry visionary, author of MLS 5.0 ‘The MLS of the Future’ Whitepaper, 1993 President of the San Diego Association of REALTORS® and a Licensed California Real Estate Broker since 1977, Klein will join a panel of top brokers invited to discuss NAR’s new consumer centered initiative, HouseLogic.com, which will make its debut at the Conference.

HouseLogic.com will feature critical content and tools consumers need to enhance the value of, protect, and maintain their most important asset: their home.

Panelists will share their experiences on how the new site can improve business by providing top-quality, relevant, ready-to-go content for broker and agent newsletters, blogs and other marketing communications vehicles aimed at supporting their client base while helping to position them as market experts.

In a separate session, Klein will share his insight and ideas on generational marketing and negotiating, joined by high profile speakers, experts and technology trainers including RealSure Inc. Senior Partner, Author & Speaker Stefan Swanepoel.

In this session, attendees will review the skill sets needed to work with buyers and sellers of multiple generations, and will identify generational traits that impact housing choices, financial products, communication methods, negotiating strategies, and investment decisions. Participants will also be able to determine how generational differences affect trends in brokerage practices and technological advancements.

Session 1:          Generational Marketing and Negotiating
Date:                Friday November 13, 2009, 12:30 PM – 2:00 PM
Location:           Room 25A, San Diego Convention Center, CA

Session 2:          Get Great Consumer Content For Your Marketing Tools (HouseLogic.com)
Date:                 Saturday November 14, 2009, 1:30 PM – 2:30 PM
Location:           Room 26A, San Diego Convention Center, CA

Session 3:          Get Great Consumer Content For Your Marketing Tools (HouseLogic.com)
Date:                 Sunday November 15, 2009, 1:30 PM – 2:30 PM
Location:           Room 26A, San Diego Convention Center, CA

More information on the REALTORS® Conference & EXPO or regarding any of the above sessions can be accessed at: http://www.realtor.org/educsess.nsf/ProgramsByDateAll?OpenForm

About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate (www.Point2Agent.com) and heavy equipment (www.Point2Manager.com) industries.

Point2 also owns and operates the real estate consumer portal, Point2 Homes (www.Point2Homes.com), and the used heavy equipment marketplace, UsedIron (www.UsedIron.com). More information can be obtained at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact:
Roger Noujeim
Point2 Technologies Inc.
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com

posted in Point2 Agent Press Releases, Point2 Press Releases, PR Index by point2

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