The Realtor Association of Greater Fort Myers and the Beach Inc. a 5,000-broker and agent member organization and one of the 10 largest real estate boards in Florida, announced that it has completed the implementation of a national online listing exposure initiative in partnership with Point2 Technologies Inc. (Point2) that will significantly expand online visibility for its member listings with consumers.
The initiative widens the exposure of “For Sale” Southwest Florida property listings online by leveraging Point2’s syndication and re-syndication network of nearly 40 high traffic search engines, real estate search sites and media Web sites to maximize listing visibility with prospective buyers.
Effective Nov. 1, association members began streaming approximately 24,000 listings daily to the Point2 Exposure Engine for syndication across the company’s industry-leading network.
A simple dashboard provides participating brokers and agents with complete control and choice over syndication destinations, on a listing basis, and enables them to track traffic results generated on key Web sites.
“The partnership with Point2 will enable our brokers and their agents to maintain profitability and grow their businesses, while protecting their listing assets,” said Suzanne Sherer, association president. “We have now ensured that our members can publish their listings so they can be found more easily by an ever fragmented consumer base, while sparing them the effort of having to post individual listings manually on the various sites.”
“It’s exciting to see the real estate industry take back its future by way of organized and supervised dissemination of listing data to the Internet and beyond, with Point2 participating as a key enabler of this progress,” said Saul Klein, Chief Executive Officer, Point2 Technologies Inc. With Point2 syndication, we are enabling organized real estate to empower real estate professionals on the ground with control over when and where their listings are published online, on the most popular Web sites, while ensuring leads generated from the listings are directed to the respective listing owner.”