Florida attracted 31.04% of all international traffic to the U.S. in Q4, yielding just under 2% of its Q3 share to competing states. Arizona held its position as the second most popular online destination, and increased its share of traffic from 15.15% in Q3, to 19.44%. Nevada also carried over its Q3 spot, holding to third place, with a marginal increase in its share of traffic (8.61% vs. 8.22%).

The top 10 states identified in Point2’s Q3, 2011 report all retained their Top Ten ratings, with the majority holding the same rankings. Only Michigan and Texas traded spots, swapping 7^th and 6^th place positions, respectively.

Total international traffic to the top ten states saw a significant drop however, decreasing by 23.41% in Q4 vs. the previous quarter, and by 31.59% versus Q4, 2010.

Arizona held up the best, letting off just 1.7% of its total international traffic versus the third quarter. Texas saw the largest drop amongst the top ten, losing 39.27% versus Q3. Georgia, the ninth most attractive state for international traffic, saw a 29.29% drop in visitors. Florida, the lead state, gave up 28.02%.

Figure 1.

Figure 2.

Canadian traffic once again generated the highest number of online visits to all top ten states, with a highlight 93.58% to Arizona, 78.28% to Hawaii and 74.11% to Michigan.

The United Kingdom and Mexico also retained their spots as second and third highest traffic generators to the U.S., in the quarter.

Figure 3.

Figure 4.

More information, charts and data including the top traffic originating countries for 100 cities in the U.S., can be obtained by downloading the complete report PDF.

Methodology

The Point2 U.S. International Real Estate Traffic Report is a quarterly study that analyzes online traffic patterns in the United States to identify areas of relative concentrated interest from foreign buyers, and related trends. The analysis is based on unique property listing search and visit occurrences each within a 30 minute period or longer to the Point2 Homes international real estate consumer portal.

Source: Point2

This data and related report(s) may be re-published in part or in whole without modification to the data, with the source indicated as Point2, a real estate marketing solutions provider, at the first mention of the report. The Point2 logo must accompany all publishing of relevant imagery and materials such as maps and charts. Point2 makes every effort to ensure the accuracy of the data compiled for this report and bears no responsibility for any inaccuracies that may occur. Possible low relative traffic to certain regions on Point2 Homes during the study period may largely influence the results in these areas. For questions, more information or for data interpretation and further analysis or custom reports, please contact Roger Noujeim at rnoujeim@point2.com.

About Point2

Point2 (www.Point2.com) provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs (Multiple Listing Service), Boards and Associations across the U.S. and Canada. Point2’s solutions also include the consumer real estate listings portal, Point2 Homes, as well as end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.

For ongoing news about Point2, please visit http://point2newsroom.com/.

###

Klein has been honored with the INMAN 100 recognition eight years in a row.

The Inman 100 annual report recognizes individuals who embody leadership, ingenuity, strength, conviction, power, persistence, perseverance and progress. Executives whose’ voices and actions can move the real estate industry toward change.

“It is an honor to once again be included in this group. I want to thank INMAN News and all those who work with me and with whom I share this recognition, at Point2, RealTown, and Yardi,” said Saul Klein, senior vice president, Point2.

Inman News accepted and reviewed hundreds of reader nominations via an open, online nominations process that concluded in early November. An Inman News in-house review and selection process, led by the Inman News editorial department, considered reader-selected nominees and also suggested additional individuals worthy of consideration.

For more information about the Inman 100 list, visit http://www.inman.com/inman100.

About Point2

Point2 (www.point2.com) provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs (Multiple Listing Service), Boards and Associations, across the U.S. and Canada. Point2’s solutions also include the consumer real estate listings portal, Point2 Homes, as well as end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

###

San Diego, – Dec. 14, 2011 – Point2 today released third quarter international consumer real estate traffic data for the United States on the Point2 Homes (http://homes.point2.com) consumer portal.  Florida properties emerged as the lead attraction for foreigners online, followed by Arizona and Nevada real estate listings.

Florida real estate listings captured 33.03 percent of the international traffic recorded to all U.S. states during the quarter. Arizona attracted 15.15 percent and Nevada 8.22 percent.

Canadian traffic generated the highest number of online visits to all top ten states identified in the Point2 report, with a significant relative majority share in six out of the ten. The United Kingdom and Mexico followed in second and third place.

Canadian traffic made up 91.89 percent of the overall international traffic to Arizona listings, 75.90 percent to Hawaii, 73.92 percent to Michigan, 70.55 percent to Nevada and 65.05 percent to California. Puerto Rico, also covered in the report, ranked tenth on the list, with 16.82 percent of the traffic.

Las Vegas ranked first (14.53%) on the report’s overall ‘top 20’ cities in the nation category for online properties searched by international visitors. The top 20 list includes eight cities in Florida, four in California and three in Arizona.

Las Vegas real estate listings attracted 91.73 percent of all the international traffic recorded for the state of Nevada during the third quarter, with Canada as the leading source at 70.47 percent. The UK followed at 5.28 percent and France at 2.19 percent.

China, Israel, Mexico and Russia were among the top nations that contributed to Las Vegas’ lead city ranking.

In Florida, the cities of Orlando, Kissimmee and Pompano Beach ranked first, second and third for attracting the highest amount of traffic to the state.

The Point2 Third Quarter International Traffic Report ranks the top ten cities in each of the top ten states, as well as their respective top ten country traffic origins. The complete report can be accessed here.

Figure 1.

Figure 2.

Figure 3.

Methodology

The Point2 International Real Estate Traffic Report is a quarterly study that analyzes online traffic patterns in the United States to identify areas of relative concentrated interest from foreign buyers, and related trends. The analysis is based on unique property listing search and visit occurrences each within a 30 minute period or longer to the Point2 Homes international real estate consumer portal. Future reports will incorporate quarterly and year over year benchmarking and analysis. Point2 Homes features nearly 775,000 U.S. listings. During the third quarter of 2011 the site generated 35 percent of its traffic, unduplicated, from non U.S. sources.

Source: Point2

This data and related report(s) may be re-published in part or in whole without modification to the data, with the source indicated as Point2, a real estate marketing solutions provider, at the first mention of the report in broadcast or on the Web. The Point2 logo must accompany all publishing of relevant imagery and materials such as maps and charts, and may be used only with express written consent from Point2. Point2 makes every effort to ensure the accuracy of the data compiled for this report and bears no responsibility for any inaccuracies that may occur. Possible low relative traffic to certain regions on Point2 Homes during the study period may largely influence the results in these areas. For questions, more information or for data interpretation and further analysis please contact Roger Noujeim at rnoujeim@point2.com.

About Point2

Point2 (www.point2.com) provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs (Multiple Listing Service), Boards and Associations across the U.S. and Canada. Point2’s solutions also include the consumer real estate listings portal, Point2 Homes, as well as end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

###

San Diego, – Nov. 29, 2011 – Point2 today announced that four additional U.S. real estate Boards and Associations have rolled out its industry-leading listing syndication solution to streamline and optimize member listing advertising exposure and accuracy on consumer real estate portals and search engines.

With a single click, brokers and agents will be able to distribute listings to more than 60 third-party real estate syndication network partner websites associated with Point2, maximizing listing exposure to buyers with consistent, accurate and timely data.

Proprietary Point2 Listing Rights Management™ (LRM) tools will provide users with control over where to distribute or withhold listings.

The Point2 LRM™ system incorporates a cascading control mechanism that allows the listing broker and agent to decide where, or where not, to syndicate their listings.

“Two key drivers continue to fuel listing syndication. One is exposure to more buyers, since the top three real estate consumer sites garner only around 18% of the traffic; and two, to optimize data accuracy and quality online, through automation, with the MLS as the authoritative source,” said Saul Klein, senior vice president for Point2.

“With the MLS as the preferred source for listing data, and consumers starting to gain exposure and eventually seeking MLS Certified™ branded listings Point2 has begun to stream several months ago, we expect portals to accelerate their adoption of MLS feeds as their primary source for listings and scale back non-MLS sources that seem to contribute to erroneous and outdated listings.”

Today’s announcement covers 1,700 brokers and agents, and nearly 7,000 additional real estate listings that Point2 syndicates:

- Florida Keys Board Of REALTORS® (Florida)

- Greater Scranton Board Of REALTORS® (Pennsylvania)

- Desert Communities Association Of REALTORS® (California)

- Hot Springs Board Of REALTORS® (Arkansas)

For more information about Point2’s MLS and Associations Syndication solution, please visit http://agent.point2.com/mlsassoc/.

About Point2
Point2 (www.Point2.com) provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs, Boards and Associations across the U.S. and Canada. Point2’s solutions also include end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

###

San Diego, – Nov. 07, 2011 – Point2 today announced the rollout of four additional listing syndication and technology co-marketing programs in partnership with Barstow Association Of REALTORS® & MLS in California, REALTORS® Association of Lake & Sumter Counties in Florida, Greater Scranton Board Of Realtors in Pennsylvania, and Reelfoot Regional Association Of REALTORS® in Tennessee.

The implementations reflect 4,000 broker and agent Association members representing over 10,000 additional real estate listings Point2 has begun to syndicate to its network of more than 60 third party consumer real estate websites, search engines and classified ad sites.

Under the program, the parties will also co-market Point2’s subscription-based real estate marketing and lead management software solutions, including Point2 Agent and Point2 Site Builder, to brokers and agents within the various associations. These solutions are designed to help real estate professionals to more effectively capture and convert leads generated through the free syndication service.

“We welcome our new clients and marketing partners to the Point2 network, and we look forward to helping them drive the benefits of Syndication to their members,” said Saul Klein, senior vice president for Point2. “Wide listing exposure online benefits the real estate broker, their agent and their client, as well as home buyers who today scour multiple online real estate venues for listings.”

Two hundred fifty MLSs (Multiple Listing Service), Associations and Boards today partner with Point2 to deliver the value of Listing Syndication to their members and maintain data accuracy and consistency on the Web.

The free service from Point2 includes complete control and choice over real estate syndication destinations and listing distribution for the MLS, the broker and the agent.

Critical solution capabilities include data distribution, traffic and adoption reports and controls for the MLS or Association, also free of charge.

For more information about Point2’s MLS and Associations solution, please visit http://agent.point2.com/mlsassoc/.

About Point2
Point2 (www.Point2.com) provides real estate online marketing and lead management software to brokers and agent in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs, Boards and Associations across the U.S. and Canada. Point2’s industry leading solutions also include end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

###

Point2 also becomes an EXIT Realty Approved Supplier, partnering to co-market Point2’s online real estate marketing, lead management, property management and real estate IDX (Internet Data Exchange) solutions to EXIT Realty Associates throughout the US and Canada.

“We are pleased to partner with EXIT Realty to bring to their members Point2’s best-in-class software, including Point2 Agent at preferred rates for EXIT agents and brokers,” said Saul Klein, Senior Vice President, Point2. “From real estate listings syndicated at no charge, to lead capture and conversion tools, to end-to-end property management software, Point2 products are designed to enhance productivity and reduce costs.”

“EXIT Realty prides itself on being highly selective with its partnerships and product offerings,” said Amy Youngren, Manager of Ancillary Services, EXIT Realty Corp. International. “Point2’s unique solution set enables us to satisfy important needs for our Associates in the areas of online branding and advertising, lead generation and, property management, a natural and increasingly more compelling service expansion area for REALTORS®.

The program will launch at EXIT Realty’s 13^th Annual Convention held October 26-29, 2011 at the renowned Gaylord Opryland in Nashville,TN, with Point2 present as an Exhibitor in booth #14.

The deal underscores and further strengthens Point2’s position in the data aggregation and distribution market, as well as the brand’s position in the real estate marketing and property management segments.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing solutions to the real estate industry across 120 countries, as well as property management software solutions for medium to small size organizations managing up to 1000 units.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

###

The Point2 Property Manager platform will form the underpinnings for the Clarus PropertyManager™ product that REBS^® will focus its marketing efforts to REALTOR^® members in California and nationwide. Point2 will also support future development and provide customer support to Clarus PropertyManager™ brand subscribers.

“As brokers and agents look to expand into property management, Clarus PropertyManager™ will give them the critical tools they need, within a single system and at an extremely compelling price,” said Saul Klein, Point2 senior vice president. “We are excited to partner with REBS^® on this key project.”

“The Clarus PropertyManager™ platform is highly robust and comprehensive, while offering superior value,” said Robert Bailey, REBS^® chairman and broker for Bailey Properties. “From unit availability search to credit checks and rent payment online and accounting, the platform delivers and with extreme ease of use.”

Users will also be able to publish rental listings across Point2’s industry-leading listing syndication network that includes over 70 third-party websites and search engines, with 20 of those featuring rental properties.

Clarus PropertyManager™ will make its debut this month and will be priced at $1.00 per unit per month, with a minimum of $50.00 per month. More information about Clarus PropertyManager™ can be obtained at www.ClarusPropertyManager.com.

About REBS
Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS^® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California and nationwide. Through its RE FormsNet (REFN) subsidiary, REBS is the creator of ZipForm^® and WINForms^® electronic forms software, available to more than 1 million REALTORS^® nationwide.

Leading the way… ^® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS^® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 175,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.  

About Point2
Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing solutions to the real estate industry across 120 countries, as well as property management software solutions for medium to small size organizations managing up to 1000 units.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Under the Point2 Property Manager brand, Yardi will expand its marketing to cover Point2’s vast real estate agent and broker user base, along with the estimated 1.6 million licensed residential real estate professionals in North America.

“Point2 is a well-established brand in the real estate agent and broker communities.  As more real estate professionals look to expand into the property management business, this move will streamline our branding and offerings to them,” said Saul Klein, senior vice president of Point2.

In addition to providing world-class property management functionality, Point2 Property Manager enables users to automatically post rental listings on several high-traffic real estate consumer sites within Point2’s listing syndication partner network. The added benefit of efficient online marketing delivers a unique edge to medium and small property management companies.

About Point2 Property Manager
Point2 Property Manager delivers simple, affordable yet powerful online tools and services specifically designed for landlords and property managers in the small to mid-sized apartment management industry. Point2 Property Manager customer portfolios consist of residential apartment complexes, duplexes, single family homes, condominiums, student housing, vacation rentals, retail and commercial properties. For more information, visit www.point2propertymanager.com.

About Yardi
Yardi Systems has been committed to the design, development and support of real estate investment management and property management software for nearly 30 years.  With its Yardi Multifamily Suite™, Yardi Commercial Suite™ and Yardi Investment Suite™, the Yardi Voyager™ system is the most comprehensive single real estate management platform on the market today.  Yardi serves clients around the world from offices in Asia, Australia, Europe and North America.  More information about Yardi products and services is available at www.yardi.com.

Seamless systems integration with Point2 will allow brokers and agents within each organization to advertise real estate listings widely across the Internet on Point2’s network of more than 70 third party websites and search engines.  The syndication can be done with the ease of a click and is free of charge, with complete control and choice over advertising destinations.

Program partners will also market the Point2 Agent real estate marketing and lead management software to their members, on a subscription basis. The platform allows users to capture and convert leads more effectively, and includes a world class website platform.

“The benefits of wide online visibility especially in today’s real estate market cannot be overemphasized,” said Saul Klein, senior vice president, Point2. “We’re pleased to support an increasing number of associations, boards and MLSs by creating more opportunity for their members to brand themselves and showcase their inventory.  We are giving them access to tools that can truly make a difference in their business.”

The 10 organizations represent nearly 2,200 brokers and agents and approximately 11,000 property listings. They include:

Itasca County Board Of REALTORS® (Minnesota)
Bonita Springs-Estero Association Of REALTORS® (Florida)
Desoto County Board Of REALTORS® (Florida)
Shiawasee Association Of REALTORS® (Michigan)
Fort Hood Area Association Of REALTORS® (Texas)
Dumas Board Of REALTORS® (Texas)
Three Rivers Board Of REALTORS® & MLS (Missouri)
Orange Belt Board Of REALTORS® (California)
Bitteroot Valley Board Of REALTORS® (Montana)
Wilkes County Association Of REALTORS® (North Carolina)

For more information about Point2’s MLS and Associations solution, please visit www.listingsyndication.com.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing solutions to the real estate and heavy equipment industries across 120 countries, as well as property management software solutions for medium to small size organizations managing up to 1000 units.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Supporting the Association’s efforts to ensure property data consistency on a number of increasingly popular consumer real estate websites, the implementation will also enable local brokers and agents to automate listing data uploads to the Point2 Agent online marketing and lead management platform, which is currently used by a number of Lethbridge and District Association of REALTORS® members, by importing the data directly from their local MLS system (Multiple Listing Service).

Additionally, Lethbridge and District Association of REALTORS® will co-market the Point2 Agent real estate marketing system to its members. The solution is designed to help users convert more leads into revenue, through advanced, built-in lead management tools.

“We’re pleased to support Lethbridge and District Association of REALTORS® in the delivery of progressive online marketing tools to their members,” said Saul Klein, senior vice president, Point2.

“Consumers today research real estate online and should expect to find all available inventories, on their portal of choice. Widening listing distribution so for sale properties can be found by more buyers more easily, has become key to success.”

“Our focus is on delivering the knowledge, tools and solutions that can help our members to maximize productivity and revenue,” said Margaret Van, executive officer for Lethbridge and District Association of REALTORS® in Alberta. “By syndicating our listings in partnership with Point2, we’ve technically eliminated manual data entry issues for our members and opened up new, powerful online marketing channels designed to help them generate more leads and business.”   

Point2 powers property listing syndication for more than 240 real estate organizations in North America, including associations and boards in Grande Prairie and Lethbridge and District, Alberta, and several organizations across the province of Saskatchewan.

The Point2 syndication network covers over 60 third party real estate consumer websites and major search engines including 25 destinations that feature Canadian listings.

For more information about Point2’s MLS and Associations solution, please visit www.listingsyndication.com.

San Diego, – July 26, 2011 – Point2 (www.Point2.com) today announced that it has completed the implementation of its national listing syndication and software co-marketing program, with 17 additional Multiple Listing Service (MLS) organizations and associations, including 10 California Regional MLS, Inc. (CRMLS – www.crmls.org) member organizations and two international associations, in Mexico and the Dominican Republic.

All 17 organizations have begun to syndicate member listings across Point2’s network of approximately 60 consumer real estate portals, search engines and classified and auction sites, with complete control and choice over data distribution, at the MLS, broker, and agent levels, down to a listing by listing basis.

Highly intuitive, individual Point2 Account dashboards will enable brokers and agents to control listing syndication and view standard online traffic reports, free of charge.

Also through their Point2 Accounts, users can now subscribe to the Point2 Agent and Point2 Site Builder real estate marketing and lead management platforms, giving them the benefits of direct data uploads from their MLS to their Point2 website, as well as access to advanced online traffic reports and lead management tools, to help maximize conversion.

“We welcome our new partners to the Point2 network and we look forward to helping them and their members to derive the benefits of syndication,” said Saul Klein, senior vice president, Point2. “Through automated syndication of listings, the industry continues to make solid progress towards better management of property data distribution on the Web, data consistency, accuracy and timeliness.’

Point2’s New MLS and Association co-marketing partners include:

Amador County Association Of REALTORS® – CRMLS
Madera County Association Of REALTORS® – CRMLS
Lake County Association Of REALTORS® – CRMLS
Paradise Association Of REALTORS® – CRMLS
Chico Association Of REALTORS® – CRMLS
Tehama County Association Of REALTORS® – CRMLS
Oroville Association Of REALTORS® – CRMLS
Yosemite Gateway Association Of REALTORS® – CRMLS
Mariposa County Board Of REALTORS® – CRMLS
Merced County Association Of REALTORS® – CRMLS
Palm Springs Regional Association Of REALTORS®, CA
West Central Association Of REALTORS®, MI
Montcalm County Association Of REALTORS®, MI
Coastal Carolinas Association of REALTORS® MLS, SC
Huron Board Of REALTORS®, SD
Tallahassee Board Of REALTORS® Inc., FL
Marketing Inteligente SRL; MiVivienda, Dominican Republic
Mexican Association of Real Estate Professionals, A.C. (AMPI), Puerto Penasco Chapter, Mexico

The rollout also represents the final phase of the Point2 / CRMLS co-marketing initiative. Point2 announced the completion of phase one of the program, which covered 13 CRMLS member organizations, in February of this year.

For more information about Point2’s MLS and Associations solution, please visit www.listingsyndication.com.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

 ###

San Diego, – July 20, 2011 – Point2 (www.Point2.com) today announced that its senior vice president, Saul Klein, will participate on two discussion panels on data syndication at the upcoming INMAN News Real Estate Connect and Data Summit conferences that will take place during the week of July 25, 2011 in San Francisco, CA.

The rapid rise of property data syndication has enabled real estate MLSs (Multiple Listing Service) and Associations to automate online listing publishing for members, in the process making significant advances towards maintaining information integrity and consistency on consumer websites, while maximizing member exposure to online buyers. With organized real estate gaining back control over listing data online, the panels will explore key opportunities the trend puts before the industry today, at two separate sessions.

Data Summit (www.inmansummit.com)

Session Title: Syndication Dos and Don’ts

When: Tuesday July 26, 2011; 11:15 a.m. – 12:00 p.m.

Where: Hilton San Francisco Union Square

Description: There are a lot of questions about syndication and monetization: How do you know which sites will be most effective? How do you ensure data quality when working with syndicators? What’s the right mix of industry and third-party syndication to increase distribution? Why has there been so much acquisition activity? Get answers as we explore strategies and solutions for making the most of syndication.

Moderator: Kevin Kaplan, VP of Marketing and Technology, Long Realty Companies

Real Estate Connect (www.realestateconnect.com/sf11/)
Innovation Track 2: The MLS

Session Title: The Common-Sense Guide to Syndication

When: Thursday July 28, 2011; 4:25 p.m. – 5:00 p.m.

Where: Hilton San Francisco Union Square

Description: Learn how to clear up some of the confusion around syndication by communicating the opportunities and risks to your members.

Moderator: Brian Boero, Partner, 1000 Watt Consulting

For more information about Point2’s listing syndication and real estate marketing solutions please visit www.Point2Agent.com.

San Diego, – July 12, 2011 – Point2 (www.point2.com), a leading provider of real estate marketing and listing syndication solutions today announced that Cleveland-based DIY Real Estate Solutions (www.diyresolutions.com), also a Yardi (www.yardi.com) brand, has integrated listing syndication as part of its property management software solution offering to its clients.

Effective immediately, the new service will enable DIY platform users to automatically post rental listings on 24 of Point2’s Syndication partner real estate consumer sites, including major search engines. This gives DIY platform users exposure to millions of additional prospects online, with a click of the mouse and at no added cost.

“Syndication eliminates the effort of manually posting and updating listings, helps to ensure timely and accurate postings on the various sites and, it has the potential to increase online exposure exponentially,” said Saul Klein, Senior Vice President, Point2. “We are excited to work closely with DIY to deliver the unique value of Point2 Syndication to their customers.”

“With consumers researching virtually everything online, including rental real estate, listing syndication brings incredible value and marketing efficiencies to DIY Real Estate Solution users and their clients,” said Don Katt, director of DIY. “We’re excited to bring the rewards of Point2 Syndication to our users. Going from publishing listings on a single search engine to 24 destinations expands their Internet presence significantly.”

Each day, Point2 syndicates nearly 1.2 million residential and commercial for sale and rental listings across a network of more than 60 consumer portals, search engines, classified and auction sites, and delivers millions of click-throughs, leads and online traffic reports each year back to the listing agents and brokers, free of charge.

About DIY Real Estate Solutions
DIY, founded in 2007 and based in Cleveland, has created a simple and affordable set of online professional tools and services specifically designed for landlords and property managers in the small to mid-sized apartment management industry. Its customers’ portfolios consist of residential apartment complexes, duplexes, single family homes, condominiums, student housing, vacation rentals, retail and commercial properties. For more information, please visit www.diyresolutions.com

About Point2
Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

###

San Diego, – June 20, 2011 – Point2 (www.Point2.com), a leading provider of real estate marketing and listing syndication solutions including the Point2 Agent (www.Point2Agent.com) platform used by tens of thousands of REALTORS®, today introduced Express Tools (www.Point2ExpressTools.com), a breakthrough modular suite of powerful online marketing tools for real estate professionals.

Express Tools is designed with ease-of-use and affordability in mind for new agents, non-technical agents and those who require specific, scalable tools to address current business needs with the flexibility to expand as their requirements evolve.

Site Builder, the first of several Express Tools components Point2 plans to release over the coming months, makes its debut today and is available immediately.

Site Builder enables real estate professionals to create a professional, modern looking real estate website, in as little as three minutes.

The solution offers to users significant value and a rich feature set including 50 modern themes, fully-customizable, ready-to-go editable content, drop-down editable menus, built-in social media including Twitter, Facebook, LinkedIn and MySpace, IDX integration and simple photo edit and upload capability. Also included is full customer care support via email, live chat, message board and telephone, seven days a week.

“Point2 Express Tools is about simplifying online marketing, saving time and lowering the overall cost of technology for real estate professionals,” said Saul Klein, senior vice president, Point2. “From its eye-catching graphic design to its extreme ease-of-use, Site Builder is a website that grows with you and your business.”

Site Builder is offered at USD $99.00 for one year. Registration and trial requires no credit card information or payment until the site is developed and the user decides to publish online.

Point2 will market Express Tools and Site Builder directly to brokers and agents worldwide as well as through its channels of approximately 240 affiliate real estate MLSs (Multiple Listing Service) and Associations in the United States and Canada.

Additional Media Resources

• Express Tools and Site Builder images and logos (click here)
• Frequently Asked Questions (click here)

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

####

San Diego, – June 13, 2011 – Point2 (www.Point2.com), a leader in Web-based real estate marketing and listing syndication solutions today announced that four additional current MLS (Multiple Listing Service) and Association clients have adopted the MLS Certified™ (www.mlscertified.com) program. They are: San Diego County’s Regional Multiple Listing Service (SANDICOR), RealTracs Solutions Inc.’s Middle Tennessee MLS, Van Nuys, Calif.-based Southland Regional Association of REALTORS®, and Texas-based Greater El Paso Association Of REALTORS® MLS.

Live data feeds generated daily from all four organizations and syndicated by Point2 to its national syndication partner network of approximately 50 major U.S. consumer real estate portals now incorporate the MLS Certified™ logo with each listing.

The feeds include approximately 73,200 listings represented by 24,275 REALTORS®.

The MLS Certified™ initiative, announced by Point2 earlier this month, is designed to drive higher standards in property data publication on the Internet in the United States.

The program also aims to boost consumer confidence in online real estate data, with the knowledge that they are browsing, through their favorite portal, original, timely and accurate real estate listings that originate from the local Multiple Listing Service (MLS).

Listings featuring the MLS Certified™ logo have already begun to appear on Point2 syndication network partner portals.

“Accurate, timely property data is critical to building consumer confidence,” said Saul Klein, senior vice president, Point2. “MLS Certified™ is another big step towards that end. As consumer awareness of the MLS Certified™ logo increases, they will begin to expect it and look for it on their portals of choice.”

“Syndication with Point2 launched us into an era of automation and control over data online previously not possible,” said Ray Ewing, president / chief executive officer, SANDICOR. “MLS Certified™ is a powerful complementary component. There are far reaching benefits to its adoption on a wide scale by associations and portals alike.”

A number of additional Point2 MLS and Association clients have endorsed the MLS Certified™ program and are currently in the implementation phase, including three that Point2 expects will go live by the end of June.

Each day, Point2 syndicates more than 1.1 million real estate listings generated from nearly 240 MLSs and associations in North America, to more than 60 consumer portals, search engines, classified and auction sites, and delivers millions of click throughs, leads and online traffic reports each year back to the listing agents and brokers, free of charge.

Additional Resources

• MLS Certified™ logos, high resolution listing images and Frequently Asked Questions (link).

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

####

San Diego, – June 02, 2011 – Five real estate Multiple Listing Service (MLS) organizations and associations in the states of Arizona, Florida, New Mexico, Pennsylvania and South Dakota launched national property listing syndication programs with Point2 this month, Point2 (www.Point2.com), a leading provider of real estate marketing and syndication solutions announced today.

Offered completely free of charge to real estate MLSs and associations, the Point2 solution was chosen primarily on i) the merits of the scope and size of the Point2 syndication network, ii) unique, free analytics and traffic monitoring tools for end users, and iii) a stringent data management and security component, also free of charge, designed to monitor and ensure compliance with data publication protocols, and data accuracy across Point2’s network.

Point2’s new clients, representing over 5,500 property listings and 1250 brokers and agents include Taos County Association of REALTORS® (NM), Aberdeen Board of REALTORS® (SD), Carbon County Association of REALTORS® (PA), Green Valley/Sahurita Association of REALTORS® (AZ) and Venice Area Board Of REALTORS® Inc. (FL).

“We welcome our new clients to Point2,” said Saul Klein, senior vice president, Point2. “As our syndication network and data feeds continue to grow, we’re constantly investing in expanding and optimizing our product and service offerings to exceed customer expectations and further extend our technology leadership in the marketplace.”

“Syndication gives our brokers and agents a powerful new edge with completely free online advertising, a great new alternative in today’s market,” said Cherry Montano, Association Executive, Taos County Association of REALTORS®.” “The branding and listing exposure our members will gain on Point2’s network of 60 consumer portals will far exceed that of any one major real estate website alone.”

“Point2’s data management, distribution and monitoring processes offered us a unique, powerful syndication solution with peace of mind. Their systems systematically monitor the use and accuracy of our data, and effective follow through is executed by their teams while we concentrate on running our business,” said Janie MacDonald, Executive Officer for Green Valley/Sahurita Association of REALTORS®. “Such a comprehensive solution, from a single provider, entirely free, makes it that much more valuable and an easy choice as such.” 

Commented Marlene Merkle, Executive Vice President, Venice Area Board Of REALTORS®: “We are excited about bringing Point2 syndication to our membership. Not only is it a free service for MLSs but it also covers online traffic reports, a key tool for brokers and agents. We look forward to all the benefits the added visibility will deliver to our members.” 

“When we examined the top alternatives, Point2 stood out with a team of dedicated professionals with demonstrated commitment and programs that over the years consistently supported the success of REALTORS®,” said Kari Harrison, Executive Officer, Aberdeen Board of REALTORS®. “It’s the optimal ‘no surprises expected’ partnership for our organization.”

“Point2 was head and shoulders above the rest. From planning to integration and roll out, the process was effortless,” said Kathy Henderson, Executive Officer, Carbon County Association of REALTORS®.

The roll outs announced today increase the number of MLSs and associations that syndicate listings on the Point2 network to over 240 organizations, and support a growing call by brokers and agents for wide yet well managed publication of For Sale property listings on high traffic consumer real estate sites in North America.

Each day, Point2 syndicates over 1.1 million real estate listings generated from nearly 240 MLSs and associations, to more than 60 consumer portals, search engines, classified and auction sites, and delivers millions of click throughs, leads and online traffic reports each year back to the listing agents and brokers, free of charge.

More details regarding Point2’s listing syndication network and program can be obtained at www.listingsyndication.com.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries. 

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

####

Washington, DC – May 11, 2011 – Point2 (www.Point2.com), a leader in real estate marketing and listing syndication solutions today launched MLS Certified™ (www.mlscertified.com), an initiative designed to drive higher standards in property data publication on the Internet in the United States.

The program, launched today in the state of Texas will feature the MLS Certified™ logo on Realtors’ listings received from local Multiple Listing Service (MLS) organizations and associations and displayed on the Texas Association of REALTORS®’ (TAR) website.

A symbol of authority, quality and accuracy, MLS Certified™ is designed to instill in consumers the confidence that they are browsing original, timely and accurate real estate listings originating from the local Multiple Listing Service (MLS).

“MLS Certified™ is another great advance for the industry and one of many key MLS 5.0 concepts that will shape the world of real estate and consumer expectations online,” said Saul Klein, senior vice president, Point2. “Point2’s long term priority publication contracts and strong relationships with our syndication network partners put Point2 in a unique position to influence and drive data consistency and standards on the Web. MLS Certified™ will be key towards that end.”

Point2’s Klein first discussed MLS Certified concepts in MLS 5.0, The Future of MLS white paper he authored in 2008.

Each day, Point2 syndicates over 1.1 million real estate listings generated from nearly 240 MLSs and associations in the United States, to more than 50 consumer portals, search engines, classified and auction sites, and delivers millions of click throughs, leads and online traffic reports each year back to the listing agents and brokers, free of charge.

More details regarding Point2’s listing syndication network and program can be obtained at
www.listingsyndication.com.

Additional Resources

• MLS Certified logo high resolution images and Frequently Added Questions (link)

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries. 

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

####

San Diego, – May 5, 2011 – Point2 (www.Point2.com) today announced that Walter (Walt) T. Baczkowski, vice president, sales and marketing Point2, will participate on a speaker panel at the Council of Multiple Listing Service (CMLS) Workshop being held during the National Association of REALTORS® (NAR) Midyear Legislative Meetings and Trade Expo in Washington, DC, May 9-14, 2011.

Baczkowski, a former real estate association CEO and 30 year industry veteran will join senior executives from major consumer real estate portals and data aggregation solution providers during a five hour multi-panel workshop that will engage 100 association executives on listing data syndication, data management and licensing advances and issues.

The workshop will take place on Tuesday May 10, 2011 at the Washington Hilton, DC, located at 1919 Connecticut Ave NW, from 8:30 a.m. to 1:30 p.m. 

Point2 syndicates over 1.2 million residential and commercial property listings daily, from more than 240 Multiple Listing Service (MLS) organizations and associations to over 60 third party portals, search engines and classifieds sites in North America. 

For more information about Point2’s real estate marketing and listing syndication solutions please visit www.Point2Agent.com.  

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries. 

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

####

Vancouver, BC – April 11, 2011 – Point2 (www.Point2.com) today announced that the REALTORS® Association of Hamilton-Burlington (RAHB, www.rahb.ca) in Ontario, Canada, has selected Point2 to power its multi-national property listing syndication initiative. Key drivers behind the program are to i) enable members to automate property listing postings on Canada’s most popular consumer real estate websites, ii) expand listing exposure to buyers nationwide, in the U.S. and several other countries, and, iii) maintain data accuracy, consistency and timeliness online.

The agreement with RAHB reinforces an expanding trend among Canadian REALTOR® associations that supports controlled listing distribution online.  This helps brokers and agents with their online real estate marketing, increases listing exposure to buyers, maintains data integrity on the Web and introduces new and valuable services to members.

“The online real estate landscape is constantly growing, which makes it critical and challenging for our members to efficiently and cost effectively scale their marketing and real estate prospecting capabilities,” said Ross Godsoe, chief executive officer for RAHB. “A syndication strategy in collaboration with Point2 delivers squarely on these objectives and, importantly, helps us to maintain listing data integrity across its network.”

“Maintaining comprehensive exposure for a property listing today is demanding and can be error- prone, potentially exposing the listing broker or agent to legal issues,” said Saul Klein, senior vice president for Point2. “With our Point2 syndication service, RAHB expands its value proposition with its members at no added cost to its members.”

The program is expected to launch during the second quarter of 2011. All leads generated through the syndication effort will be directed to listing brokers and agents at no cost to them.

RAHB members who currently use the Point2 Agent online marketing and lead management solution will also benefit from automated listing data transfer from their Association’s system to their Point2 website, saving them even more time and effort.

Point2 today powers syndication for more than two hundred real estate organizations in North America, including associations and boards in Grande Prairie and Saskatchewan.

The Point2 syndication network includes nearly 60 third party online destinations including 25 sites that feature Canadian listings.

For more information about Point2’s solution, please visit www.listingsyndication.com.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries. 

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Associations and MLSs leveraging Point2 program to enhance broker security 

San Diego, – April 07, 2011 – Online real estate marketing solution provider Point2 (www.Point2.com) announced  today that it has completed the technology implementation and market rollout of its listing syndication and real estate broker and agent product line co-marketing program with 11 additional real estate Multiple Listing Service (MLS) organizations and associations.  The new implementations bring the number of syndication partners served by Point2 in North America to nearly 240.

The Point2 program, launched more than two years ago, plays an increasingly critical role in the supply and maintenance of timely and accurate real property data on the Web.

With the rollout complete, Point2’s new partners now power real estate syndication for their entire membership base at their choosing, with full control and choice over syndication destinations and on a listing by listing basis.

“We’re pleased to see adoption of Point2’s syndication program maintain this kind of momentum.  It signifies that more MLSs, associations and boards are moving to ensure that property data online is consistent, accurate and available to consumers in a timely manner,” said Saul Klein, senior vice president, Point2.

Klein added, “Further, automating listing distribution through an MLS feed, at no cost, circumvents an onerous manual process for many brokers and agents, and eliminates unnecessary duplication of effort and time. It’s a great value-add and a must-have marketing service for real estate professionals today.”

Point2’s new partners include:

• Grand/San Juan Association of REALTORS® MLS (Utah) – http://utahrealtors.com
• Rock Green REALTORS® Association (Wisconsin) – http://rockgreenrealtors.com
• Fremont County Board of REALTORS® (Wyoming)
• Chipola Area Board of REALTORS® (Florida ) – http://chipolaareaboardofrealtors.com
• Northern Black Hills Association of REALTORS® (South Dakota) – http://nbhrealtor.com
• Southern Black Hills Association of REALTORS® (South Dakota) – http://nbhrealtor.com
• Grant Pass Association of REALTORS® (Oregon) – http://www.gpar.net
• Hemet San Jacinto Board of REALTORS® (California) – http://www.hsjaor.org
• Rancho Southeast Association of REALTORS® (California) – http://rsaor.com
• Midwest Missouri Board of REALTORS® (Missouri) – http://missourirealtor.org
• Down River Association of REALTORS® MLS (Michigan) – http://www.drar.com 

Under the plan, Point2 MLS and Association partners will also co-market Point2’s subscription- based Point2 Agent real estate lead management, online marketing and website solution to their members. 

Point2 ‘s listing syndication network spans more than 60 high traffic real estate consumer portals, search engines, auction and classified websites. 

For more information about Point2’s solution for MLSs, associations and boards, please visit www.listingsyndication.com.  

About Point2 

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries. 

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

####